What is a media franchise?

Bob Iger, chief executive of the Walt Disney Company, defined the word franchise as "something that creates value across multiple businesses and across multiple territories over a long period of time". A media franchise often consists of cross-marketing across more than one medium.

Which Japanese brand has the most media franchises?

Yet another Japanese brand tops the list of media franchises. With 50,000 product lines available in over 130 countries and cumulative revenue of $80 billion, Hello Kitty is famous for harnessing the power of cute.

What are some examples of non-fiction media franchises?

Non-fiction media franchises also exist in the television and film mediums, with reality TV being one of the most well-known examples; ranging from competition shows like The Amazing Race to the day-in-the-life episodes of the many different Real Housewives series.

Which media franchises have augmented reality?

These days, the franchise is perhaps best known for bringing augmented reality to the masses with Pokémon Go —an app that attracted 50 million users in just 19 days. Yet another Japanese brand tops the list of media franchises.